Most eCommerce and direct marketing companies run entirely online. Ads, landing pages, emails, and checkout are all automated. The one thing missing is the human touch, and that gap creates a massive amount of lost revenue.
Leadership
Built the phone team behind a $214M brand.
Co-Founder & CEO
Former Chief Marketing Officer and the original creator of the Six Pack Shortcuts phone team. The YouTube ads and offers built during that time helped generate over $214 million in revenue and made the company the number two ranked brand channel on YouTube. Behind it all was an outbound phone team bringing in over 7 figures a month, the true source of funding that powered the brand's scale.
Austin, Texas
Builds and leads high-performing sales teams.
Co-Founder
A seasoned sales and marketing leader with deep experience across direct response marketing, SaaS, credit card processing, and corporate sales. Tony has built, managed, and led high-performing teams, and has a proven track record of driving outstanding results by building lasting relationships with clients of every size, from individual consumers to Fortune 500 companies. He pairs an intense work ethic and competitive drive with strong analytical and strategic planning skills, solving complex problems and turning ambitious goals into results. His focus: motivating teams to excel, exceeding benchmarks, and doing what others say cannot be done.
The gap
Not every customer opens emails. Not every customer buys additional products online. And not every customer fully understands the brand, the products, or what else could help them. That is why we originally built Phone Sales Shortcuts internally, for our own companies. The goal was not just to sell more. It was to create a stronger customer experience while unlocking an entirely new revenue channel most online brands completely ignore.
What we do
When a new customer places an order, our team personally reaches out through outbound welcome calls to welcome them to the brand, answer questions, educate them on additional products, and help guide them toward solutions that actually fit their goals.
It makes the brand feel real and established. Customers instantly trust companies more when there is a real person behind the business.
Many brands have multiple supplements, systems, or bundles, but most customers only buy what they initially clicked on. Our phone team helps bridge that gap.
It dramatically increases revenue and customer value, raising average order value and extending product coverage from day one.
The economics
Most online brands rely heavily on long-term retention and stick rates over 4 to 6 months to maximize customer value. We wanted to compress that timeline immediately. Instead of selling a single bottle and hoping the customer stays for months, our phone sales team increases average order value, extends product coverage, and generates significantly more revenue on day one. That additional revenue changes the economics of the business. It lets brands become more aggressive with advertising, because they recover acquisition costs faster and scale harder than competitors relying only on front-end online sales.
The ecosystem
The real power comes from the full ecosystem. Once customers hear about products over the phone, they become far more responsive to future emails, offers, and promotions involving those same products. The phone team does not replace the backend marketing system.
It amplifies it.
Our origin
After seeing the results internally, more companies started asking us to build the same system for them. That is how Phone Sales Shortcuts evolved from an internal revenue strategy into a service we now provide for other brands looking to scale harder, increase LTV, and unlock revenue they are currently leaving on the table.
